Rework: Ignore The Real World
Late last week I received a copy of ReWork by Jason Fried and David Henemeier Hansson, founders of 37 Signals. I have used Basecamp, one of 37 Signals products, in the past, have followed their story a bit and was eager to take a peak into this new release that comes out swinging against status quo business thinking. As I opened the first chapter tonight, which begins with the phrase above, I read these words:
“The real world isn’t a place, it’s an excuse. It’s a justification for not trying. It has nothing to do with you.”
In the preceding paragraphs the authors speak candidly about the depressing, pessimistic and un-ready for change nature of this so called “real world.” And to this situation they respond:
“That world may be real for them, but it doesn’t mean you have to live in it.”
So what world am I, are you, living in? What do we hope for? What are sweating for? What are we saving for? What are speaking up for? What are we spending our days for?
